Assignment 1- Social Media Platforms
Hello Everyone!
My policy issue has changed to supporting teachers that have
students with mental health issues in their classroom. I plan to support teachers by having them
participate in Professional Learning Communities that will establish a
collaborating culture, build capacity and awareness, and increase student
learning.
The two social media platforms that I would use to
communicate my policy issue would be a personalized Facebook page and have a
website that advocates for teachers professional learning around students with
mental health issues. I choose these two
platforms because they both have the capability to interact with billions of
people around the world and the accessibility of being on the internet also
allows me to attract the right traffic to my policy to gain further support.
The audience I am seeking to reach on my Facebook page are administrators,
teachers, psychologists, and counselors.
I would seek to reach this audience because these are just some of the
vital people needed to make a difference in the lives of the children we serve. I believe in starting with the adults first.
Starting with the adults first allow them to become empowered with the skill
set needed to serve our children. Teachers would initially be a part of my
professional learning communities, but I also want to branch out to other
school leaders such as administrators, counselors, social workers, and
psychologists on the importance of self-efficacy and confidence in supporting
children with mental health issues.
The audience that I am seeking to reach through my website
are education professionals and also potential business leaders that would like
to donate resources needed for effective and premium professional learning
communities. I would like to not only reach
my local community, but the education and business world. I want to reach this
audience to extend advocacy for teachers first!
As I stated previously, equipped teacher=effective teacher.
One benefit of having a Facebook page for my policy issue is
there is low marketing expense. Setting
up a Facebook page is $0.00. One
challenge would be missing the audience that is not comfortable with Facebook
and other social media outlets.
One benefit of having a personalized website is the open
accessibility. There is a wider audience
that can be reached via mobile devices, tablets, or desktops. Millions of people who are not within my
immediate reach. I will be able to chat
and connect with more teachers and school districts locally, nationally, and
internationally. The challenge with a
personalized website is bad publicity.
Having a website risks attracting bad publicity. When the targeted or untargeted audience is
not happy, they can tend to vent and possibly leave negative comments. This can be damaging to potential users or
costumers.
Overall, I am looking forward to learning more benefits of
social media as it relates to my policy issue.
Kim J.
